Union’s Daniel Luna Edits Broadcast Campaign for CustomInk around SUPERMOON
April 19, 2016 - Supermoon
Daniel Luna of bicoastal Union edited a new debate for CustomInk, combined around SUPERMOON and helmed by Thilbault Debaveye. Called “For All of Life’s Events” – and desirous by CustomInk business – a debate outlines Luna’s initial partnership with this client, group and director.
Told by a array of moments in one girl’s life, “Beautiful Girl,” chronicles a infirm years of a dancer named Emma. The :30 account is propelled by Luna’s speed warping, dissolves and compare cuts, that lift us by Emma’s entrance onesie to childhood dance parties, recitals, cheerleading, village entertainment and college productions, her life as a veteran performer and – eventually – as a owners of a dance studio. Each eventuality is represented by a square of tradition clothing, among other defining touches; a shutting impulse facilities a grown Emma and her dance students wearing studio tees done by CustomInk.
“Entrepreneur” follows Pete, whose adore of plants and trees sets a theatre for a career travelling gardening, landscaping and architecture. What starts as a internal mowing business with his pals evolves into Pete’s career and, throughout, CustomInk is there.
Finally, there’s Max, whose account is told in a “Circle of Life”. Here, too, we are swept seamlessly by a years as Luna connects a dots of Max’s youth. Whether it’s center propagandize sports, a family vacation, his marriage or a initial birthday of his daughter, a pivotal moments of Max’s life are prisoner – and distinguished – by CustomInk.
Luna credited ECD/Partner David DeRoma, CD/CW David Blacker and executive Debaveye with creation a routine of slicing a debate as well-spoken as a transitions within a spots. “DeRo, David and Thilbault were illusory to work with,” he said. “It was a lot of fun and I’m unequivocally unapproachable of a work.”
Union Editorial has offices in Santa Monica, CA, New York City, Austin TX, and London, where it maintains an fondness with Marshall Street Editors. Union is a primogenitor association of Union Entertainment Group, a Film Finance and Production entity; Platform, a creative and promotion resolution for a gaming industry; and Resolution, a visible effects boutique specializing in visible effects for commercials, facilities and gaming. Union is presided over by Partner/Managing Director Michael Raimondi and Partner/Executive Producer Caryn Maclean. The Union register is comprised of Partner/Editors Jim Haygood, Einar, Jay Friedkin, Sloane Klevin, Marco Perez, and editors Nico Alba, Jinx Godfrey, Nicholas Wayman-Harris, Rachael Waxler, Daniel Luna, Jason Lucas, Paul Plew, Ben Longland, Laura Milstein, Eric Argiro, Karen Kourtessis, as good as name projects with Tim Thornton Allen, Patric Ryan, and Ryan Boucher. www.unioneditorial.com