The Honest Co. names ex-Dentsu boss Shannon Pruitt as CMO
September 19, 2018 - Supermoon
The Honest Company, a personal caring products purveyor that prides itself on reliable consumerism, has incited to a Dentsu Aegis Network to fill a cavity for a new arch selling officer with a appointment of Shannon Pruitt.
Pruitt served as boss of Dentsu’s calm group The Story Lab in her before role, accumulating a resources of knowledge in a realms of integrated, omni-channel marketing, brand-building and code story creation.
These skills are rarely cherished by Pruitt’s new bosses, who embody co-founders Jessica Alba and Chris Gavigan, as they find to urge their code marketing, creative, calm and selling communications.
Welcoming Pruitt’s appointment in a matter Honest Co. arch executive Nick Vlahos said: “As we continue to concentration a efforts on dual categories where tellurian consumers and retailers are perfectionist some-more healthy offerings – baby and beauty – we know talent will continue to expostulate a company’s movement and growth. With her endless marketing, code building, digital and party background, Pruitt will move a uninformed viewpoint to a association as we take a code global.”
Initially shaped in 2012 specialising in a sale of eco-friendly nappies and other baby products a business has given diversified to trade in a duds of consumer products including cosmetics, baby caring products and detergents.