Santa Monica’s Supermoon Wins Creative Reviews for Startups AutoGravity and ipsy

March 31, 2017 - Supermoon

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Santa Monica indie group Supermoon is expanding a customer roster.

The shop, staffed essentially by veterans of a Deutsch organization, recently won reviews for startups AutoGravity and ipsy.

The former is a financial record startup that looks to bond automobile buyers with financiers before they even revisit a salon around a smartphone app. The latter is a cosmetics subscription use and “online beauty community” founded by YouTube star and makeup consultant Michelle Phan.

Supermoon will emanate a initial TV spots for both companies, with AutoGravity’s branding debate rising in California before going nationwide. The ipsy’s bid aims to get consumers to try a company’s signature “glam bag,” a unchanging subscription package of several makeup products.

Here’s an extended chronicle of a initial ipsy mark that went live early this month.

Beyond TV, a AutoGravity work will also embody digital, amicable and OOH.

“Our plea is to make consumers wakeful of us before they consider of shopping a car,” said AutoGravity CMO Serge Vartanov, adding, “Supermoon’s collaborative proceed and imagination in rising a digitally innovative code done them a right group for a us.”

“When we launched Supermoon, we put a concentration on immature brands since that’s a kind of work we love,” pronounced Kyle Acquistapace, who joined Supermoon as boss final fall after 16 years with Deutsch in L.A. “We’re beholden for a trust of a clients and demeanour brazen to relocating them to a subsequent level.”

Both of these clients have comparatively tiny selling footprints, though they devise to enhance with a assistance of Supermoon’s work. The agency’s most new win was Snap Kitchen, a healthy on-the-go food sequence led by CMO and former Taco Bell marketer Tressie Lieberman.

source ⦿ http://www.adweek.com/agencyspy/santa-monicas-supermoon-wins-creative-reviews-for-startups-autogravity-and-ipsy/128728

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