Magazines Boost Social Media Audiences, Add 220M New Likes, Followers

January 30, 2016 - Supermoon

Consumer magazines saw their sum amicable media assembly boost by over a third final year, adding around 220 million new likes and supporters opposite vital platforms including Facebook, Twitter,
Instagram, Google+ and Pinterest, according to information supposing by SocialFlow and cited by a MPA – The Association of Magazine Media.

That’s a 38% boost over a commencement of the
year. The fastest-growing amicable height was Instagram, with a 189% boost in magazines’ followings over a march of a year.

Separate information from Shareablee showed that consumer
magazines also beget some-more social-media activity than any other medium. Last year, mags constructed 9.5 billion sum amicable actions, compared to TV, with 7.5 billion, and online-only media with 6.6
billion.

Turning to specific titles, a tip magazines in terms of amicable media activity including National Geographic, Good Housekeeping, Woman’s Day, J-14, Sports Illustrated
and Seventeen, that dominated several amicable platforms.

National Geographic led a approach with 100 million likes and supporters opposite a vital amicable platforms during a finish of
the year, followed by ESPN The Magazine with 50 million, Time with 28.5 million, and The Economist with 28.4 million.

As distant as a many renouned posts,
NatGeo’s coverage of one sold event, a “Super Moon” on Sep 28 – generated 2.9 million likes and 28,000 comments opposite 3 Instagram posts clinging to
the event. NatGeo also had a tip Facebook post, with a print of a Eiffel Tower after a militant attacks in November, generating 1.2 million likes.

Good Housekeeping
came in second place on Facebook, also with a post display a Eiffel building after a militant attack. Teen pretension J-14 was a many renouned on Twitter, with a twitter about One Direction’s Liam
Payne.

Separate information from a MPA showed that repository audiences are increasingly mobile, with a series of people accessing repository calm around mobile inclination jumping 44% from 363.5 million
in Dec 2014 to 523.5 million in Dec 2015.

source ⦿ http://www.mediapost.com/publications/article/267885/magazines-boost-social-media-audiences-add-220m-n.html

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