CustomInk Unveils 2 New Ad Campaigns For TV, Digital
April 7, 2016 - Supermoon
This week, CustomInk, builder of tradition attire and accessories, is rising not one though dual promotion campaigns, “For All of Life’s Events” and
“Steve a Spokestopus,” across TV and digital media platforms.
The campaigns are a new instruction for a association — a required expansion of a stream ads, it says — and
were designed to have extended interest among aim consumers.
CustomInk aired a initial TV blurb in 2012, that increasing code recognition and generated sales, and given afterwards has
managed a promotion module with normal direct-response creative, aired on smaller wire networks.
Now, a Fairfax, Virginia-based association has grown creative
specifically for digital media platforms to boost a promotion footprint. Created by ad group Supermoon, a new campaigns were designed to reanimate and rouse a brand’s creative
“Steve a Spokestopus” uses an charcterised super-fan of CustomInk, an octopus named Steve, to broach witty messaging about a company’s service, quality, and products.
It will launch with a array of 30- and 15-second spots.
“For All of Life’s Events” was desirous by CustomInk business and taps into a connectors people have with custom
t-shirts via their lifetimes. Each ad depicts a method of scenarios, illustrated by tradition t-shirts and other products that together tell a account of one person’s life over a camber of
several years. “For All of Life’s Events” includes a array of 30- and 15-second spots that concentration on 3 storylines.
“At CustomInk, we trust in a energy of tradition T-shirts to
bring people together and that each t-shirt has a story behind it,” says Wendy Connell, clamp boss of marketing, in a prepared statement. “We are anxious to see these campaigns come
to life as they prominence a constituent purpose of a products in compelling identity, strengthening communities, and celebrating a groups that wear them.”